Founded in 2015, Lithero takes the pain out of Promotional Compliance Review.
Facing the Struggle
For decades, the life sciences industry has been split between their life-saving, bleeding-edge innovations and the ancient promotional compliance review that suck down their time, talent, and money. There was no way around it. In order to keep patients safe, all promotional materials—all ads, pamphlets, and/or social media blurbs about drugs and medical treatments—must be checked for regulatory compliance. Up till now, this process has trapped highly-paid professionals at their desks, manually red-penning endless mountains of material into the wee hours of the morning. If the reviewers find an issue—any issue—they have flag it and send it out for revision. This kicks off endless cycles revision and review as promotional materials bounce back and forth between marketing agencies and review committees. The process can last for months, driving up drug production costs and making healthcare more expensive for us all.
The global Life Sciences industry spends more than $20 billion per year on compliance review.
Nyron Burke struggled to reduce these costs as a marketing operations expert at Accenture. He traveled around the world, working with the best teams to cut these costs. Nothing seemed to work. Automation efforts failed beneath weight of the process, leaving marketers, agency partners, and reviewers to slog through reviews the way they always had–with pen and paper.
The technology wasn’t there…not yet.
Still, Burke knew there was a better way.
Revelation and Innovation
Burke drew on his extensive experience to create LARA—the Lithero Artificial Review Assistant. LARA is the first AI designed to streamline the promotional compliance review process. Where the manual process takes weeks, LARA takes seconds. Like all AI assistants, LARA learns as it works, using data provided by experienced human reviewers to define and refine its process.
With LARA, Life Sciences companies can reduce their promotional compliance review costs by more than 70%.
We can prove it!
The Lithero Artificial Intelligence Review Assistant (LARA) gets promotional compliance review done faster, easier, and with significant cost savings.
LARA allows our clients to:
- focus their top talent on innovation instead of proofreading
- get promotional materials out faster than the competition
- maximize their marketing budget
Let LARA Work for You!
Introducing the Lithero Artificial Intelligence Review Assistant
LARA is trained to recognize promotional compliance issues using a custom data set created from the client’s existing content.
LARA is then pre-scans all new materials for compliance, flagging issues and providing markup for the client’s consideration.
Reviewers check LARA’s work. This new data is given to LARA, which uses the information to improve its process. Each time the cycle repeats, LARA gets better at the job.
LARA Gets Things Done
Over time, LARA dramatically reduces the amount of time needed for compliance review. Marketing teams save money and reviewers save time.
With LARA, everyone wins.
We’re already shifting into the age of AI.
In the past three decades, the technology supporting our society has shifted from novel toys, to embedded tools, to digital connectors.
Every technology shift creates winners and losers. Companies that take advantage of the AI Assistant revolution will outperform—and outlast—their competitors. LARA speeds operations and drives higher profit margins through waste reduction. It brings the speed of marketing compliance in line with the speed of innovation.
The future’s knocking at the door.
Are you ready?