Marketing Compliance is one of the most time consuming, manual, and expensive aspects of biopharma marketing.
We estimate that the BioPharma Industry spends over $20 Billion Annually on Marketing Compliance.
The accelerating shift from sales to marketing driven growth is driving up costs at about 15% annually.
The Challenge
BioPharmaceutical Industry leaders describe the marketing compliance process as Time Consuming, Intensely Manual, and Expensive…with pain points that hinder work and decrease value.
Inefficiencies in How Work Gets Done
“We once saw content cycle in compliance review for nearly a year.”
– Head, Regulatory Affairs
Top 5 BioPharma Company
Manual Processes Hinder Productivity
“There are so many basic routing checkpoints – I look forward to the day I can focus on my area of expertise.”
– Executive Director, Medical Affairs
Top 5 Global Pharmaceutical
Increases in Cost and Loss In Revenue
“The costs are extremely high, but we’ve just gotten used to paying them.”
– Marketing Manager, Top 5 US Pharmaceutical Company