LARA® MORE THAN PAYS FOR ITSELF.

AI that

With a 14X return on investment, there's no reason not to give LARA a try.

SAVE $2,459,820 ANNUALLY ON REWORK WITH LARA.

LS Company Outcomes Current Status Quo with LARA
External Agency Hours (est.) 72,290 53,619
(25% Reduction)
Internal Hours (est.) 7,207 3,842
(47% Reduction)

HOW LARA DELIVERS ROI

Workflow Step Estimated % Time Saved with LARA Rationale
Creative Design 10% Faster access to claims, customer relevance and competitive messaging insights
Concept review 20% Less concept time spent on claims & references discussions
Write copy 40% Less time in manual research of claims, references, and safety
Internal creative QC with copy and editorial 40% Reduction in time spent finding and validating the text for accuracy & prescreening content for errors with claims, references, safety, and editorial
Marketing Review 45% Reduction in time spent finding and validating the text & prescreening content for errors with claims, references, safety, and editorial
Production review 35% Reduction from using LARA to check that the production version is accurate
Create annotations 85% Reduction in time from using LARA to auto annotate claims to source files and references
Marketing Coordinator/Editorial Screening 65% Significant reduction in time because most of this task is covered by LARA and would have been caught prior to this step
Revise production 55% Reduction in time to validate annotations by looking up past references in LARA and with using LARA suggested references
Review MLR comments 35% Reduction in time to review because less comments made
Create new version after MLR 35% Reduction in time from having less changes to incorporate due to errors caught earlier
Review new version after MLR 65% Reduction in time to review because less updates made
Revise annotations after MLR 95% Reduction in time from using LARA to auto annotate claims to source files and references

OUR ASSUMPTIONS

Assumptions for Agencies & LS Companies Quantity
# of brands 1
Average # of assets produced per year per brand 50 core assets and 450 derivative assets
Complexity breakdown of assets 25% - simple (1-5 pages)​
60% - moderate (6-19 pages)​
15% - complex (20+ pages)​
Average MLR cycles 3 – simple​
5 - moderate ​
8 – complex​

DRIVE BUSINESS RESULTS WITH LARA.