The first.
The most comprehensive.
The highest ROI AI in its class.

LARA vs EY Smart Reviewer

14X ROI
90% of your approved claims with associated safety, references, explanatory text, indications, audience, and claim type catalogued in 3 days
100% traceability of LARA identified claims to source materials and observed references
26 accuracy checks
- 3 review checks for claims accuracy
- 4 review checks for safety accuracy
- 10 review checks for references and explanatory text accuracy
- 8 review checks for editorial accuracy
Auto-generated reference suggestions for substantiating claims (no manual linking required)
Auto-generated annotations for claims (no manual Adobe comments required)
Auto-maintenance of LARA’s brand knowledge (no manual spreadsheets required)
Daily comparison of brand content to top Google searches
On-demand comparison of competitor messaging
Easy-as-pie UI

	LARA®	EY Smart Reviewer
Setup Time	Days	Months
Reference Suggestions	Suggests approved references to substantiate a claim	Does not have this capability
Automated Annotations	Traces claims back to core source materials and approved references	Does not have this capability
MLR Simulated Review	26 accuracy checks for claims, safety, references, and editorial	9 accuracy checks
Claims Review	90% of claims are checked for accuracy	Does not have this capability
Competitor Messaging Insights	Compares brand messaging to competitors	Does not have this capability
Content Relevance Insights	Compares brand messaging to top 10 Google searches from the past 24 hours	Does not have this capability
Setup Support	No IT or third party consulting necessary	Consulting services are an additional cost
Team Resources Required	No manual effort required! Brand data is automatically learned from your approved marketing content & reference files	Does not have this capability- manual steps are needed to collect claims and business rules
Customer Support	Fast, easily accessible and included in the price of LARA	Multi-layered organization with additional support costs
Plugins	Adobe Creative Suite, Microsoft Office, Figma	Does not have this capability