CONTENT THAT WORKS WITHOUT GUESSWORK.

AI for

LARA® Relevance combines content insights from across the web into one convenient place. Compare content against competitor brands, facts on a label, and customers top questions. Differentiate your brand from the crowd with AI.

MEASURE YOUR CONTENT'S RELEVANCE

Get a detailed score of how well your approved material and website content aligns with what customers are searching for on Google.

HEAD TO HEAD WEBSITE COMPARISON

Compare your website to a competitors, broken down by topic. Identify opportunity areas in your messaging with ease.

TRACE COMPETITOR CLAIMS FROM THE PI

See competitor’s promotional claims next to the sentence in the PI it originated from, improving competitive strategy.

Answers to

LARA Relevance FAQs

LARA reads through your collection of approved materials, your brand website for patients, and your brand website for HCPs. LARA then compares all of that to the top 10 Google searches performed about your brand, and assigns a score from 0 to 100% depending on how closely your content aligns with the search terms. LARA refreshes its data for the top 10 searches every 24 hours.

Competitors are chosen by you when your brand is set up in LARA Relevance. Competitors can be added or removed any time by your CSM.

Insights from LARA Relevance can be used to inform promotional campaigns and identify weak spots in your messaging.

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